Cookie Policy

What cookies are

Cookies are small text files that a website stores in your browser. They let a site remember information between pages or visits. Similar technologies (local storage, session storage) are covered by this policy too.

Essential cookies

These cookies are strictly necessary to operate the site and do not require consent. They never contain marketing or tracking data.

• coachalyst.theme (localStorage, persistent): remembers your preferred light / dark theme.
• coachalyst.cookie-consent (localStorage, persistent): remembers your consent choice so the banner does not reappear.
• coachalyst.locale (cookie, 1 year): remembers your language choice (German/English).
• Session cookies set by SvelteKit and our API (login state) when you sign in.

Analytics and product cookies (opt-in)

If you click "Accept all" in the cookie banner, we additionally set product-analytics cookies for PostHog, which processes this data on our behalf on PostHog's EU Cloud (servers located in the EU), as well as marketing-attribution cookies for campaign and referral measurement. These help us understand which pages and features get used and which campaign or referral partner brought you to us. None of this is stored before you consent.

• ph_*: PostHog analytics IDs. Processed within the EU on our behalf; not used for third-party advertising.
• coachalyst_utm (cookie, 90 days) and coachalyst.utm (localStorage, persistent): capture UTM parameters from marketing links so we can measure campaign performance. First-touch only; set only after you consent.
• coachalyst.referral (localStorage, persistent): remembers which referral partner referred you to the site so we can attribute sign-ups. Set only after you consent.

Independently of the banner, when you click a referral link (/ref/…) we set the coachalyst_ref cookie (current browser session only; deleted when you close your browser) so the referral can be credited to the referring partner — the referral programme cannot function without it.

You can revoke consent any time in Settings or by clearing the cookie-consent preference. If you choose "Essential only" or revoke consent, stored attribution data is deleted.

Third-party cookies

The marketing website does not load cookies from advertising networks, social trackers, or third-party analytics.

The waitlist page (/waitlist) loads Cloudflare Turnstile (https://challenges.cloudflare.com/turnstile/v0/api.js) to validate that the form submission is not made by a bot. Turnstile may set cookies under the challenges.cloudflare.com domain solely for that anti-abuse function; we receive only a one-time verification token. No data is shared back to our analytics. See Cloudflare's Privacy Policy for details.

When you proceed to checkout for a Personal or Pro subscription, you are redirected to the hosted checkout of Paddle, our Merchant of Record; Paddle sets its own cookies for payment-session management under its own cookie notice.

When you purchase a coaching offer (/coaching/…), you are redirected to Stripe's hosted checkout; Stripe sets its own cookies there for payment-session management and fraud prevention under its own cookie notice.

Managing cookies

You can accept or reject optional cookies via the banner shown on first visit. You can change your preference by clearing the coachalyst.cookie-consent key in your browser's developer tools (Application → Storage) or by visiting /cookies and choosing again.

Most browsers let you block or delete cookies entirely in settings. Blocking essential cookies may break features such as login or theme persistence.

Do Not Track

We honour the Do Not Track (DNT) signal: if your browser sends DNT, we will not set analytics cookies regardless of banner choice.

Changes and contact

When our cookie practices change, we update this page and the "Last updated" date. For questions, email privacy@coachalyst.com.